Privacy policy

Last updated: 03.08.2026

WHO WE ARE

DONG HWA IND UK LTD. is the data controller responsible for your personal data.

Registered company name: DONG HWA IND UK LIMITED

Company number: 16268133

Registered office: 4^thFloor Synergy House, 114-118 Southampton Row, London, WC1B 5AA

This policy explains how we collect and use your personal data when you use our website, place an order, or contact us. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018.

WHAT WE COLLECT

Information you give us: name, delivery and billing address, email, telephone number, order details and purchase history, correspondence with our team, and company name and VAT number for trade enquiries.

Information collected automatically: IP address, browser and device information, pages visited, and cookie data.

Payment information: we do not store your full card details. Payments are processed by Shopify Payments and, where applicable, PayPal, ApplePay or Google Pay, who process card data under their own policies.

OUR LAWFUL BASIS

Processing and delivering your order - performance of a contract Responding to enquiries - legitimate interests

Fraud prevention and site security - legitimate interests

Accounting and VAT records - legal obligation (HMRC)

Marketing emails - consent, or soft opt-in for existing customers

Analytics and advertising cookies - consent

You can withdraw consent at any time. Withdrawal does not affect

processing carried out before withdrawal.

WHO WE SHARE YOUR DATA WITH

Shopify Inc. - hosting and store platform

Payment providers - Shopify Payments and others as applicable

Delivery carriers - Royal Mail

Judge.me - product review requests and display

Google LLC - Google Analytics (website usage analytics) and Google Merchant Center (product listing and shopping features)

Our accountants and professional advisers HMRC and other authorities where legally required

We do not sell your personal data.

INTERNATIONAL TRANSFERS

Some service providers are located outside the UK. We are part of a group with a parent company in the Republic of Korea, and limited data may be shared with them for order fulfilment and product support.

Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.

HOW LONG WE KEEP YOUR DATA

Order and transaction records - 6 years after the end of the financial year

Customer account data - until you ask us to close your account

Marketing contact data - until you unsubscribe

Website analytics - 26 months

Customer service correspondence - 3 years

YOUR RIGHTS

You have the right to be informed, to access your data, to have inaccurate data corrected, to have data erased in certain circumstances, to restrict processing, to data portability, to object to processing based on legitimate interests, to object to direct marketing at any time, and to withdraw consent where we rely on it.

To exercise any of these rights, email: info@dhinduk.com. We will respond within one month. There is normally no charge.

COMPLAINTS

If you are unhappy with how we have handled your personal data, please contact us first. You also have the right to complain to the Information Commissioner's Office:

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113 ico.org.uk

OTHER MATTERS

We do not carry out automated decision-making or profiling that produces legal effects concerning you.

Our website and products are not directed at children and we do not knowingly collect personal data from anyone under 18.

We may update this policy from time to time. Any changes will be posted on this page with the date updated above.